Modern brands, built with intention.

Undara takes its name from unda, Latin for wave.

Like the sea, we believe brands are never still: they flow, evolve and move with purpose, creativity & vision. It also reflects the founders’ deep connection to the sea.

We believe brands are never still. They begin as ideas, become products, turn into habits, and grow with purpose.

Who we are

We build modern consumer brands for everyday use, bringing together strategy, design, product development and distribution under one clear vision.

As a corporate group, UNDARA creates and scales brands with distinct identities, relevant products and long-term potential. Each brand is developed with its own voice and purpose, while sharing a common approach: clarity, functionality, thoughtful design and everyday relevance.

Our work begins with a clear concept and continues through brand creation, product development, creative direction and commercial growth. From idea to market, we build brands designed to connect with modern consumers and grow through selected channels, partnerships and distribution opportunities.

UNDARA is not a consumer brand, an agency or an e-commerce platform. It is a brand-building group created to develop, support and scale contemporary consumer brands.

Modern brands, built with intention.

Brands

HAAN creates everyday personal care essentials, from hand cleansers to mouth sprays.

Defined by refillable formats, portable design and a distinctive universe of fragrances, HAAN turns normal gestures into extraordinary moments.

DAILY creates skincare for real life, with instant serums and SPF designed to give your skin what it needs, when it needs it.

No routines, no rules, no overthinking — just clear, effective formulas that make skincare simple, fast and intuitive.

Retail Concepts

Private label, with brand thinking.

UNDARA develops beauty, care and lifestyle concepts for retail groups looking to connect with new generations. We bring together market insight, product development, design, storytelling and international experience across more than 35 countries to create private label products with the relevance, desirability and clarity of a modern brand.

01 Market Intelligence

02 Brand-Led Development

03 Retail Scalability

We already develop concepts for some of Europe’s leading retailers.

For partnership enquiries, please get in touch below.